In a period of two years I developed a five-star business plan, as well as new passion for business development. For years I had been trained, and trained others, in book marketing. The approach was formulaic and sterile andoften ineffective. After immersing myself in the world of small business, I saw similarities between a good business plan and a good book proposal. I started to see that every book is a business unto itself. Every author is a business partner. Every marketing plan should have one purpose--to sell books. It may sound basic, but anyone who's worked with a corporate publisher knows this is revolutionary thinking.
Sail Mackinaw was my ticket to freedom. While I never raised all the money I needed to get started, I discovered a new passion for book publishing and the last few years have been the most successful and rewarding of my career.