ePublishing Associates

As a young book marketing manager I often found myself attempting to explain market realities to new authors to help shape their expectati...

Thousands of eBooks are now available for you to read on your smartphone, tablet, or computer with LifeWay Reader eBooks. Whether ...

Recently, I was invited to do an interview for the author newsletter of CrossBooks, the assisted self-publishing imprint of B&H. Here...

FOR IMMEDIATE RELEASE Contact: David Schrader, (615) 251-2559 David.Schrader@LifeWay.com MyStudyBible offers entire WORDsearch Pre...

I picked up my dry cleaning last week wrapped in the bag in this photo. I love this marketing initiative for a number of reasons. Here's...

Yes, this is only my third post this year, and it doesn't count because I am using it to promote some really good deals on some really c...

Today we introduced a new, potentially disruptive, digital book selling paradigm through MyStudyBible.com . For the first time ever readers...

Digital Book World was challenging, energizing, and inspiring. So many great opportunities and ideas. One of the challenges we all face is ...

I'm excited about our publishing plan for digital editions of the HCSB (Holman Christian Standard Bible). There's been a lot of down...

It is finally here! The HCSB Study Bible has been in development for several years and I am thrilled to have a hand in publishing this impo...

We've been creating and publishing apps for a little more than a year. We currently have 13 apps available in the iTunes App Store, two ...

Someone recently asked where they could find a link to all our apps. An iTunes search for HCSB or LifeWay will turn up most of them, but not...

What does any of this have to do with Hulu? Well I have to admit, I went a different direction from what I originally had in mind, but to a ...

Lesson 1: Content is more valuable together than in silos. Consumers want convenience. They want what the want when they want it. Period. A...