Tuesday, July 7, 2009

The Love Dare exceeds 3 million in print, launches iPhone apps

New iPhone Apps based on best-selling book climb the iTunes charts

NASHVILLE, TN (July 7, 2009) – Check today’s most popular books in the iTunes App Store and, amidst teen favorites like Twilight and Transformers, you’ll find a surprising pick. The Love Dare: 40 Dares, an App based on the New York Times #1 best selling book The Love Dare, has climbed steadily on iTunes charts since its release earlier this month.

But then, The Love Dare has shattered expectations in every medium it has touched.

The movie Fireproof surprised Hollywood by becoming the top-grossing independent film of 2008. It tells the story of a firefighter struggling to save his crumbling marriage who is given a book called The Love Dare. The book offers "dares" that become pivotal in rebuilding his marriage. Touched by the story of transformation, Fireproof’s early audiences asked where they could find this life-changing book.

The Love Dare, a book that presents the same 40-day challenge for husbands and wives who want to strengthen their marriage, was released by B&H Publishing Group to coincide with Fireproof’s national theater premiere. The book became a best seller on the New York Times advice list, and has spent 39 weeks to date in the list’s top ten with more than 3 million copies in print.

Now, the same message is brought to an even wider audience with the release of three Love Dare-based "Apps" (software applications) on Apple’s online store, iTunes, that markets specifically to iPhone users. Powered by BibleReader, a mobile Bible study program created by Olive Tree Bible Software, these Apps aim to transfer the complete Love Dare experience to the iPhone for mobile users.

This digital release broadens the unconventional outreach strategy that has brought the faith-based message of The Love Dare to a wide audience using channels, like movie theaters, music stores, online communities, and electronic distribution, that have traditionally been dominated by secular media.

There are three Love Dare Apps available on iTunes. "The Love Dare: eBook + HCSB BibleReader" presents the full text of The Love Dare book, along with live links for each scripture reference and complete access to the full Holman Christian Standard Bible translation. "The Love Dare: 40 Dares" features each of the book’s 40 dares with scripture reference pop-ups, and a place to check off completed dares, along with the complete text of the King James Version Bible. "The Love Dare: Reminders" includes 365 inspiring quotations from the book that users can mark as favorites and email to friends, adding personal notes.


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