The post is about book publicity and her approach is right on! I am amazed at how many authors treat their publicist exactly opposite of what Kays suggests, that is, like the publicist is the author's assistant. I can tell you, that doesn't work. Kays approach is guaranteed to be much more effective. "You can maximize your investment in book promotion by being a valuable assistant to your publicist," Kays writes. You need to read her entire post, but here are the five points.
1. First, gather local press contact information for your publicist.
2. Next, if you haven’t already done this, create alliances with other people who speak on your topic.
3. Third, create events for your publicist to promote.
4. Fourth, try to do everything your publicist recommends.
5. Fifth and finally, put the onus for your success on yourself…not your publicist. As someone once said, when it comes to breakfast, the chicken was involved, but the pig was committed.
One of my favorite quotes from the piece is, "Helping your publicist in small ways not only builds incredible good will, it also protects you from feeling like an ignoramus three months from now when you learn firsthand how hard it is to push into the news & entertainment cycle… and how good at it your publicist really was."