Some interesting stats about the growing home-gourmet market from the article:
Nielsen reports that the Food Network viewing audience has tripled in size since 2000, carving out an average per minute primetime audience of 878,000 people.
One-third of U.S. households consume a gourmet meal frequently or occasionally, with 83% of those meals eaten in restaurants, 37% at home and 22% at the homes of friends or relatives.
In one of every five households you’ll find a budding gourmet.
Forty percent of amateur gourmands starved for information and ideas consult cook books, tune-in to TV cooking shows or surf the Internet for inspiration.
Nielsen's top five cookbook titles of 2007 included: Everyday Food: Great Food Fast by Martha Stewart
Casual connoisseurs shop specialty kitchen stores (16%), use professional cookware and subscribe to a cooking or gourmet magazine (15%), own professional grade appliances (11%) and patronize gourmet stores (10%).
Gourmet cook households log five more shopping trips across all outlets each year than other U.S. households and outspend them by 11%, spending 20% more at club stores, 17% more at grocery, 15% more at drug and 11% more at dollar stores compared to all other households. Conversely, foodies are not big spenders at mass merchandisers, under-spending the average household by 11%, or at mass supercenters, where they spent 5% less.
Gourmets spend 66% more at liquor stores than other households and 66% more on alcoholic beverages as a major department, and spend 105% more than non-gourmet cook households on wine, 51% more on liquor, 46% more on spices, seasonings and extracts, and 31% more on fresh produce.
Gourmet cooks have devised their own recipe for surviving belt-tightening times, and it includes shopping club stores (31% more likely than other households) and buying online (26% more likely).
Read the complete article here.
No comments:
Post a Comment